The Swiss Post brand – trust across generations
Swiss Post is one of the oldest and most recognised brands in Switzerland. It has long connected people and is an integral part of the country. It is part of Switzerland’s identity.
Swiss Post remains true to its tradition and values while staying in tune with the times. It aims to continue playing a connecting role in people’s lives. It is close to people and a reliable partner in everyday life.
The modernised logo
To mark its 175th anniversary in 2024, Swiss Post modernised its logo and unified the logos of Swiss Post and PostBus. The shared logo builds on strong brand roots while simplifying the overall appearance. Since then, Swiss Post and PostBus have used a uniform logo across Switzerland.
Our Swiss Post brand today
The logo is a unifying element across language regions. It represents both tradition and innovation and reflects how Swiss Post is evolving and shaping its future.
The modernised logo of the Swiss Post
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175 years of the Swiss Post brand
The evolution of the brand since 1849
1849: Die Bundespost startet erfolgreich
Die Geschichte der Marke Post beginnt 1849 mit der Zentralisierung des Postwesens per Bundesgesetz. Das erste Signet der Post zeigt das Schweizerkreuz in Wappenform, geschmückt mit einem Posthorn, Alpenrosen und Eichenlaub. Auf Briefkästen, Postautos und im öffentlichen Bereich dominiert das Ursprungssignet bis in die 1930er Jahre.
The history of Swiss Post
Since 1849, Swiss Post has been part of everyday life in Switzerland. Discover how it has evolved from a federal postal service into a modern service company.